3 Common Mistakes You’re Making On Your Website

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Over 70 percent of individuals claim they wouldn’t buy from or use a poorly designed website. A bad website isn’t just not helping your business, it’s a dead weight tied around your business, alienating your users and holding your company back.

Given that the initial contact many users have with a newfound company is via their website, it’s essential that the site delivers an unprecedented and positive individual experience.

In the following article, we’ve collected 3 common website mistakes we see on a daily basis.  Oh, and we’ve explained how to correct them, too :).

If you know your website requires some assistance, please reach out to us to arrange a free consultation. We’ll examine the design and overall structure and show you exactly how we can help you.

 

First Impressions

Just how long does it take a user to decide whether or not it’s worth it to stay on your site or leave for a competitor’s? One day? An hour? A minute? You might be shocked that the answer is really…. 10 seconds.   

That’s it, you’ve only got 10 seconds to get your point across to your customers, less time than it takes to clip your nails, less time than it takes to send an email, less time than it takes to put on your socks.

First impressions are everything and in that short amount of time most users checking out your site have already evaluated your business and decided whether it’s worth their time to stay on your site or move to the next.

If your homepage isn’t engaging, it doesn’t matter how great the remainder of the site is because there won’t be any users reading it.

 

The Fix

In order to win over users in those 10 seconds you’ve got clearly identify who you are and the value and services you provide your customers and frame it in an engaging and informative way.

In the event that users like what they see, they’ll stay, providing you a higher chance to transform them into clients.

A prime example of this can been seen on the internet communication tool, Skype. Their website is artistic and engaging and provides users with the exact value it provides to its customers.

After reading the first 20 words, users understand precisely what Skype provides: the ability to share, connect and communicate with anybody using a mobile phone, desktop or tablet at no cost.

That’s enough to capture my attention and keep me interested to learn more. If you want to emulate similar results it’d be smart to take Skype’s existing layout and tailor it to your industry and service.

 

Responsive Design

Just several years ago, mobile users were worth significantly less than their desktop equivalent. They converted less often and spent less cash when they did.

Nowadays, nonetheless, things have changed, there’s a revolution taking place by which mobile-first users are consistently taking action on websites.

Over 60 percent of people in the US now own a smartphone and for over half of them their smartphone is their primary point of contact with the internet.

Websites that don’t keep up with mobile responsiveness will likely be left out in the future and are already beginning to get fazed out by competitors sites.

It’s a clear indication that non-responsive sites are a telltale sign that the company doesn’t care.

The bottom line is that responsive websites perform much better than non-responsive websites across the board. In reality, responsive websites boast conversions 11 % greater than non-responsive competitors.

 

The Fix

There are two options when it comes to creating a mobile optimized site. One, create a mobile-version of your website. Two, develop your website on a framework that is mobile responsive.

A mobile-version site (also known as an m-Dot  site) is essentially a duplicate of your site specifically made for smaller display screens; it’ll look exactly the same as the desktop site. Creating a mobile-version site was once the preferred method to solve this issue, but it’s gradually being replaced by a new alternative: responsive design.

The more recent approach (also the one we’re using at West Hartford Web Solutions) utilizes a framework that is responsive which allows your site to regulate it’s rendering based upon the screen it’s displayed on.

The main difference between the two is; mobile-version sites are designed for specific screen sizes while a responsive website automatically optimizes itself depending on the screen it’s being viewed on. For example if the site is being displayed on a television the site will be scaled up and if viewed on a smartphone everything will shrink down.

 

Performance

Design elements are only the tip of iceberg when it comes to features that can undermine your website. As Internet accesses becomes more ingrained into our daily lives, people continue to expect a better and more fluid user experience along with lighting-fast load times. For example if your website takes longer than three seconds to load, your traffic can drop by up to 40 percent and that number is drastically climbing. The better technology gets so do our expectations. Which translates to an increased penalty for not having quick load times.

 

The Fix

So how exactly should you go about enhancing your websites’ performance? The easiest answer is into invest in good server technology.

What’s this going to cost me? Good hosting is obviously going to cost more and hosting is something you CAN save money on, but it’s definitely NOT something you should do.

If you’re serious about growing business and slashing your load times, the other (more complicated) alternative is to optimize your site which includes cleaning out your code, improving caching and in some cases even redeveloping your site on a more efficient platform. When all of these elements are combined it can provide a serious boost in load times which means more users staying on your site for longer, which you can then convert into happy clients :).

Conclusion

Your website can be the greatest digital asset to your business, but only if it’s built right. It can serve as an omnipresent salesperson, marketing your business to people across the globe, which in turn generates you new business.

If you’re concerned with how your site is representing your company, reach out to us today for a free consultation and let us work our magic for you.

 

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